Facebook is one of the most popular social media platforms today and in a bid to widen its appeal, Facebook has announced that it is trialling a jobs function for businesses. However, is digitisation really a good idea in a multifaceted, people orientated industry such as recruitment?
A Facebook spokesperson told TechCrunch, “based on behaviour we’ve seen on Facebook, many small businesses post about their job openings on their page. We’re running a test for page admins to create job postings and receive applications from candidates.” This means that companies will be able to create job listings and post them in one easily accessible place, as well as receive applications through Facebook messaging. Complete with an “Apply Now” button, the Facebook job postings launch an application form. The application form will automatically fill in information from the applicant’s public profile to make filling in applications less time-consuming. In addition, Facebook has announced that businesses will also be able to pay to have their listings promoted like Facebook Ads.
While this may encourage more activity and engagement from businesses on Facebook, there are concerns in the recruitment industry about the mismanagement of the recruitment process. As businesses manage different streams of engagement on Facebook – such as customer support, brand advocacy and sales – throwing recruitment into the mix may not be a suitable option for every business owner.
For Facebook users, applying for work through social media incorporates their professional life into their personal life. The apprehension from small business owners is that applications from Facebook will provide insufficient information or not present the candidate in an appropriate fashion.
While developments in technology are opening doors for new recruitment opportunities, these methods are still underdeveloped and untested. By using a local recruitment agency, you can ensure that your applicants are both qualified and suitable for your vacancy. At dh Recruitment we will ensure that each candidate is suitable for your culture and the job requirements with our thorough interview process. To find out more about our recruitment methods email firstname.lastname@example.org or call 01905 617000 for a friendly chat.